Restaurant Australia Campaign

Opportunity to Increase Business Exposure in new Restaurant Australia Campaign

Destination NSW is asking regional food and beverage businesses to share their stories and encourage people to visit the Snowy Mountains. The new Restaurant Australia campaign will capitalise on the growing demand from travellers for authentic local culinary experiences as part of their travel.

All food, wine, beverage, hospitality and tourism businesses are encouraged to get involved from restaurants, cellar doors and festivals and events to farmers markets, producers, cooking schools, trails, breweries and tours.

The focus is to increase restaurant listings on visitnsw.com in Regional NSW destinations. Destination NSW has partnered with de Groots media, publishers of the highly successful website bestrestaurants.com.au, to offer businesses increased exposure by publishing information on bestrestaurants.com.au, sydney.com and visitnsw.com.

To make the most of the Restaurant Australia opportunity, it's important for industry to align their text, videos and images with key messages from the campaign which are defined as "People, Produce and Place" and tell the story about what makes the experience special e.g. people (winemaker, chef, grower), history (first vines planted), how it is made, speciality wine styles, local produce and amazing locations and landmarks.

How industry can get involved.

□ Register your business on Restaurant Australia's online hub www.australia.com/restaurantaustralia

□ Update or create a listing on visitnsw.com
Businesses can activate and update listings including details of their food and wine experiences on Get Connected, Destination NSW's free website membership program, open to all tourism operators within the State getconnected.dnsw.com.au,
Note: Restaurant listings on visitnsw.com and sydney.com are via Best Restaurants (details below).

□ Engage with social media using #restaurantaustralia, #newsouthwales, #destinationjindabyne #snowymountains

If you require further information on the Restaurant Australia campaign please contact Ben Janeczko, Food & Wine Specialist at Destination NSW via email: ben.janeczko@dnsw.com.au